Developing useful tools and processes to improve financial education and consumer protection in the microfinance sector is fundamental to MFTransparency’s strategy. We believe it is imperative for the health of the market for consumers to be educated and informed on the services and products they have access to.
As part of MFTransparency’s enabling APR & EIR Program, financial education experts have developed a universal pricing education package, aimed at consumers of microloans. Using proven financial education models and lessons learned from other countries, these resources have been developed to be tailorable, aknowledging the diversity of Africa’s communities.
MFTransparency is pleased to share this consumer pricing education package. These materials may be reproduced, translated or adapted with minor changes to meet local needs, provided that they are distributed for free or not for profit and provided any changes maintain the integrity of the book. Please inform us of plans to adapt or translate these materials, provide us with a copy of the adapted publication, and ensure recognition of MFTransparency and MasterCard Foundation.
MFTransparency is the leading provider of educational materials on pricing in the microfinance industry.
We are committed to providing an array of resources to enable industry stakeholders to better understand and implement responsible pricing and adopt more transparent practices. MFTransparency is excited to announce a series of new resources from our work in the field of consumer pricing education.
View our complete Resources library here
Universal Consumer Pricing Education Package:
Consumer Pricing Education Trainers Manual
This trainers guide provides face-to-face learning sessions that allow any organisation or institution – a financial institution, community based organisation, government institution, non-profit or non-governmental organisation - to educate borrowers and potential borrowers about product pricing. Six face-to-face learning sessions targeted at typical microfinance borrowers were developed for the program.
Download this manual in English, French or Portuguese
Consumer Pricing Education Adaptation Guide
This guide will help regulators and financial institutions choose and adapt all materials that are provided as part of the education package. The materials in this package can be used separately or together – in whatever way works best for your organization or institution. This guide is designed to help any potential disseminators of financial education avoid a lengthy needs assessment and adaptation process.
Download this guide in English, French or Portuguese
Consumer Pricing Education Kit of Images
The education package has been designed for those with low levels of literacy, education, and numeracy. This is a kit of images brings to life the characters of Auntie Need-a-Loan and Chantal. Accompanying the trainers guide, these images help sessions take an interactive and participatory approach, making them fun and interesting for a number of target groups.
Download this kit here
Public Service Announcements
Research has shown that in order for new behaviors to be adopted, the information that helps consumers to learn must be repeated and experienced from several angles. A series of five generic public service announcements (PSAs) that reinforce the Rules of Thumb have been produced. These can be adapted and contextualized in different countries to be part of a larger transparency and financial education campaign.
Download PSA 1, Download PSA 2, Download PSA 3, Download PSA 4, Download PSA 5
Consumer Pricing Education Jingle
This is a catch jingle that can be used for a country-wide radio campaign or to liven up financial education sessions. This is available both in English and in Kinyarwanda.
Listen to this in English or Kinyarwanda






















