Consumer Pricing Education Public Service Announcements

Universal Consumer Pricing Education Package:

Consumer Pricing Education Animation

This short animation explains and demonstrates Rules of Thumb – simple concrete messages for consumers about microloan pricing. It can be used as part of a country-wide campaign and aired on television, shown on videos in local video centers or bank branches, or used to train financial institution management and staff in places where these concepts are difficult and new. The animation was developed by 17Triggers and Creative Communications.

Consumer Pricing Education Trainers Manual

This trainers guide provides face-to-face learning sessions that allow any organisation or institution – a financial institution, community based organisation, government institution, non-profit or non-governmental organisation – to educate borrowers and potential borrowers about product pricing. Six face-to-face learning sessions targeted at typical microfinance borrowers were developed for the program.

Download this manual in English, French or Portuguese

Consumer Pricing Education Adaptation Guide

This guide will help regulators and financial institutions choose and adapt all materials that are provided as part of the education package. The materials in this package can be used separately or together – in whatever way works best for your organization or institution.  This guide is designed to help any potential disseminators of financial education avoid a lengthy needs assessment and adaptation process.

Download this guide in English, French or Portuguese

Consumer Pricing Education Kit of Images

The education package has been designed for those with low levels of literacy, education, and numeracy. This is a kit of images brings to life the characters of Auntie Need-a-Loan and Chantal. Accompanying the trainers guide, these images help sessions take an interactive and participatory approach, making them fun and interesting for a number of target groups.

Download this kit here

Public Service Announcements

Research has shown that in order for new behaviors to be adopted, the information that helps consumers to learn must be repeated and experienced from several angles. A series of five generic public service announcements (PSAs) that reinforce the Rules of Thumb have been produced. These can be adapted and contextualized in different countries to be part of a larger transparency and financial education campaign.

English: Download PSA 1,  PSA 2,  PSA 3,  PSA 4,  PSA 5

Kinyarwanda: Download PSA 1,  PSA 2,  PSA 3,  PSA 4,  PSA 5

Consumer Pricing Education Jingle

This is a catch jingle that can be used for a country-wide radio campaign or to liven up financial education sessions. This is available both in English and in Kinyarwanda.

Listen to this in English or Kinyarwanda