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Consumer Pricing Education Trainers Manual

Published on May 24, 2012

Available Downloads

Languages available: English French Portuguese

This trainers guide provides six face-to-face learning sessions that allow any organisation or institution to educate borrowers about microloan product pricing.

This module has been developed to realize a goal of consumer protection, and to provide a step-by step guide to educating consumers – especially those in an African context – to better understand the terms, conditions, interest rates, and fees and charges that are part of their loans. It follows a simple and straightforward “Rules-of-Thumb” approach, and uses pictures, stories, and interactive activities to teach current and potential borrowers about their loans. A simple approach means that there are important aspects of financial education not covered in the module, such as savings and budgeting. Our belief, based on research into the Rules of Thumb approach, is that “more is less” and creating a base for these borrowers will lead to greater behavior change than attempting to teach everything at once.

The MFTransparency Consumer Pricing Education Package has been developed by leading financial education experts using proven education models. These materials may be reproduced, translated or adapted with minor changes to meet local needs, provided that they are distributed not-for-profit and provided any changes maintain the integrity of the resource.

Universal Consumer Pricing Education Package:

Consumer Pricing Education Animation

This short animation explains and demonstrates Rules of Thumb – simple concrete messages for consumers about microloan pricing. It can be used as part of a country-wide campaign and aired on television, shown on videos in local video centers or bank branches, or used to train financial institution management and staff in places where these concepts are difficult and new. The animation was developed by 17Triggers and Creative Communications.

Consumer Pricing Education Trainers Manual

This trainers guide provides face-to-face learning sessions that allow any organisation or institution – a financial institution, community based organisation, government institution, non-profit or non-governmental organisation – to educate borrowers and potential borrowers about product pricing. Six face-to-face learning sessions targeted at typical microfinance borrowers were developed for the program.

Download this manual in English, French or Portuguese

Consumer Pricing Education Adaptation Guide

This guide will help regulators and financial institutions choose and adapt all materials that are provided as part of the education package. The materials in this package can be used separately or together – in whatever way works best for your organization or institution.  This guide is designed to help any potential disseminators of financial education avoid a lengthy needs assessment and adaptation process.

Download this guide in English, French or Portuguese

Consumer Pricing Education Kit of Images

The education package has been designed for those with low levels of literacy, education, and numeracy. This is a kit of images brings to life the characters of Auntie Need-a-Loan and Chantal. Accompanying the trainers guide, these images help sessions take an interactive and participatory approach, making them fun and interesting for a number of target groups.

Download this kit here

Public Service Announcements

Research has shown that in order for new behaviors to be adopted, the information that helps consumers to learn must be repeated and experienced from several angles. A series of five generic public service announcements (PSAs) that reinforce the Rules of Thumb have been produced. These can be adapted and contextualized in different countries to be part of a larger transparency and financial education campaign.

English: Download PSA 1,  PSA 2,  PSA 3,  PSA 4,  PSA 5

Kinyarwanda: Download PSA 1,  PSA 2,  PSA 3,  PSA 4,  PSA 5

Consumer Pricing Education Jingle

This is a catch jingle that can be used for a country-wide radio campaign or to liven up financial education sessions. This is available both in English and in Kinyarwanda.

Listen to this in English or Kinyarwanda

Please inform us of plans to adapt or translate these materials, provide us with a copy of the adapted publication, and ensure recognition of MFTransparency and MasterCard Foundation. Please contact us with any questions or comments you have!

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